UI & UX Desgn
Demo Design
Marketing Website & Branding
Overview
As COVID started impacting lifestyles with the stay-at-home order, we at Hive foresighted the value of content moderation in the event of increased social media user engagement during such pressing times. As users on these platforms increased, the need for AI based APIs to help moderate content also increased.
This in turn, created a desire to design a marketing website for this product niche with the potential to increase web traffic and in turn, sales of this Hive Content Moderation as a service (models) to enterprise clients.
Project Details
Business Goal
User (enterprise) conversion and acquisition
Success Matrix - KPI
User engagement with demo cta clicks and contact us clicks
My Team & Role
Executive Team, Marketing Team, Lead Developer, Front End Developer, Machine Learning Team, Designer
Improved Outcomes
Demo engagement increased by 84.6 % (ratio of demo interaction to page entrances) & moderation clients increased by 78%, with 63% in bounds through the marketing website
Key Pain Points
Hive’s main website encompasses all of its AI services (data labeling and model building) and as well as caters to all clients
The market and demand for content moderation is niche and on average, these clients are usually not interested in other AI services at Hive
Existing demo on the website was limited to visual content moderation and did not support other input types like audio and text files
User Stories & Features
Highlight important product properties and metrics such as accuracy, latency, data set size, input types and model classes
Interactive Demo section to see real-time results generated by models
Number tables communicating competitive edge over other key cloud APIs
Format types and custom model process
Demo User Flows - Prototyping
Visual Moderation Demo: Featuring vidoes, images moderation for over 25 model classes
Text Moderation Demo: Featuring text strings and text in images (OCR) classification with text filters and model classes
Audio Moderation Demo: Featuring audio clips and audio in videos through two step process - transcription and then classifying with text filters and model classes
Key Takeaways
Working in a cross functional environment helped me understand business/marketing as well as product goals of the project and prioritize feature releasing as well as visual design in steps that were feasible yet functional and optimal for first client pass with development bandwidth as well as a hard release deadlines.
I also got hands on experience with front end development - working closely with the front end team, making me cognizant about feasibility and component driven designs.
