This redesign ideation sprint began with the goal to improve the overall messaging matrix and visual story-telling through hive's main marketing website. The main focus of this short term project was to do a low cost and efficient heuristic evaluation of the website and gather some insights from google analytics to understand how our website communicates with the overall traffic.

• Business Goal
  Series D brand revamp
• Success Matrix - KPI
  Increase user engagement with the demos, increase user retention and sustain users to visit other pages
• My Team & Role
  Front End Team, Radhika (Designer), Rich (Manager), Elise (Content Writer)
• Improved Outcomes

• No Match Between System and Real World : Companies with multiple products in an industry might require more visibility in terms of the actual product on the banner for example screenshots/ dashboards/ actuall labeling so the user gets a glimpse of the use case as well as functionality

• Invisibility of System Status and Less User Interaction : Use cases section doesn’t show results of the use case type, for example labeling or other forms on indication of results 
  Skimming Error Prevention : Why choose is completely skipped over since it looks the same in pretty much a different color on every page so the user sub consciously thinks the properties are the same, skips reading unique points all together. Icon customization 

• Redundant and Visual Noise : Can improve by adding more color, section breaks and eye movement 
• No Data Points for Validity and Cognitive Load :  More numbers to support information, validate and develop client trust, break down paragraph chunks to digestible content
• Disrupted User Flow, Fewer Call to Actions : Add CTAs based on google analytics to pages that gain more traction, increase user hover actions